THE TENET
Chnage.
Begins.
With.
Emphatic.
Noes.
No chaotic 90-slider decks presented by suits with fancy desigs. No shallow B-school gyaan. No barrage of unwarranted jargons. No convoluted market research insights. No indecipherable customer journey spreadsheets. No unkempt hair and ponytail creative stereotypes. No glorifying bar napkin scribbles. No awards for chest thumping stuff. No tossing ideas across the table. No promising the stars; or the moon. No we aren’t happy with the ideas yet excuses. And no screw ups on timelines.
We’re just interesting people - who say no to the ad industry cliches and yes to ideas that work. After all, good advertising and brand communication is a dynamic interplay between just two variables.
What to say. And how to say it.